Iceland Revolutionises Mince Packaging for Longer Shelf Life and Reduced Plastic Waste

Iceland is stepping up its efforts to improve sustainability by introducing vacuum-packed beef and pork mince across its entire range. The new airtight packaging aims to extend shelf life, cut down on plastic waste, and improve efficiency in transportation. Following a successful 12-week trial in 50 UK stores, Iceland is now rolling out the vacuum packs to over 1,000 locations nationwide.

This packaging innovation will replace the conventional plastic trays previously used, increasing the shelf life of beef mince by approximately two and a half weeks. In what is considered a ‘supermarket first,’ the same vacuum packaging will also be applied to Iceland’s pork mince, offering consumers longer-lasting products without compromising on quality.

Sustainability and Transportation Benefits

One of the major advantages of the vacuum pack design is its contribution to sustainability. The new packaging uses 50% less plastic compared to traditional trays, which will lead to an estimated annual reduction of 35 tonnes of plastic. The compact nature of the vacuum packs also allows for more efficient transportation, with more products able to fit on a single truck. This not only reduces the supermarket’s carbon footprint but also streamlines the logistics involved in product distribution.

Zach Nowell, Iceland’s category buying manager for Fresh Meat and Poultry, highlighted that this move comes in response to what today’s shoppers value most. "Our vacuum-packed beef mince offers the same quality customers know and trust, but with the added benefit of an extended shelf life. We’re also proud to be the first UK supermarket to introduce this packaging for pork mince," he stated.

Value and Quality for Families

For shoppers, the longer shelf life of these products offers real value, particularly in times of rising costs. By reducing food waste and allowing families more time to use their purchases, Iceland's vacuum-packed mince products provide a practical solution for those looking to make their weekly shop stretch further. Nowell added, "In today’s climate, families are seeking both quality and value. Our new packaging ensures they get the best of both, with a wider range of longer-lasting products."